“Half your products are disapproved in Merchant Center and nobody knows why”

Disapprovals usually come down to a handful of causes: the price on the page differs from the feed (currency, rounding, a discount the feed does not know about), identifiers are missing or invented, shipping and return policies are not stated anywhere on the site, or landing pages send mobile users to an app store.

We fix this at the source. The feed is generated from your catalog with the right currency, availability and identifiers; the site gets the policy pages Google looks for; a monitor tells us when a new batch of items gets flagged, before it costs a week of Shopping traffic.

Most of the calendar time goes to Google’s re-review, so we submit fixes in one batch rather than one at a time.